ninthwave
Marketing Manager
New York, New York
Sponsorship not specifiedDetected 21 days ago
Project ManagementSEOSEMHubSpotSalesforceGoogle AnalyticsSalesLead GenerationLogisticsLeadershipCommunicationPublic Speaking
About the role
- The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the company's goals.
- This role reports to the Chief Operating Officer.
Responsibilities
- Develop and execute digital marketing campaigns, including email, organic/paid social, and search engine marketing (SEO/SEM). Manage these campaigns through HubSpot.
- Optimize SEO/SEM performance to increase website visitors and leads..
- Create compelling content such as case studies, blogs, white papers, and industry reports to engage our B2B audience.
- Develop sales enablement materials, including collateral, presentations, playbooks, and training guides.
- Lead event marketing-plan, manage, and execute trade shows and custom events, including booth logistics and vendor coordination.
- Manage corporate communications, including website updates, media outreach, and PR initiatives.
- Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns.
- Manage the marketing budget, ensuring alignment with strategic goals and efficiency in spending.
- Data-driven and analytical, able to interpret results and optimize for performance.
Requirements
- 5+ years of B2B marketing experience in Saas, fintech or enterprise software
- Prior experience marketing SaaS products within the Open Banking/Open Finance Ecosystem is required.
- Experience in Banking or fintech, with demonstrated exposure to Open Banking, Open Finance, or API-driven platforms.
- Hands-on experience with marketing automation tools (e.g., HubSpot, Salesforce).
Benefits
- A self-starter who thrives in fast-paced, entrepreneurial environments.
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