Kepler Group

Senior Specialist, Media Strategy

New York City, NY · Senior · Full-time

Sponsorship not specified$74k-$85kDetected 28 days ago

AlgorithmsA/B TestingProject ManagementGoogle AdsMeta AdsCRMExcelCompensationSignal ProcessingCommunicationOrganizational Skills

About the role

You aren't just looking at platform dashboards; you are looking at the client's "big picture."
We are looking for a highly organized, Project Management-oriented strategist.

Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.
Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.
Go beyond basic metrics to analyze the "so what." Use data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.
Develop and execute robust A/B testing frameworks (creative, audience, and bidding) to constantly push the boundaries of what's possible on emerging platforms like TikTok.
Collaborate with internal teams to ensure Social and Amazon DSP efforts are harmonized, maximizing reach and minimizing frequency fatigue.
A self-starter attitude with the ability to manage complex workloads in a fast-paced, collaborative environment
Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success.

1-3+ years of full-time experience in digital media optimization.
Deep hands-on experience in Meta Ads Manager and TikTok Ads Manager is required.
Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration.

Strong understanding of YouTube/Google Ads and the nuances of video-first activation.
Proven ability to move beyond execution into "Activation Strategy"-understanding how creative, data, and platform algorithms work together.
Advanced analytical skills with the ability to turn complex Excel or BI tool data into compelling slide decks and strategic narratives.

$73,500 - $85,000
Act as a strategic consultant for your clients, translating technical platform updates into actionable business opportunities during weekly, monthly, and annual strategy reviews.
Annual Work From Anywhere 4 weeks per year

The Media Strategy team owns our client relationships, leading communication of Kepler's strategic guidance and ensuring that internal teams meet and exceed clients' goals.
They're home to ad operations, campaign project management, and overarching client planning.

This listing is sourced directly from Kepler Group's careers page and normalized into a canonical job model.