Fred Astaire Dance Studios

Digital Marketing Specialist - Paid Media & Content

Pewaukee, Wisconsin, United States

Sponsorship not specified$45k-$55kDetected 13 days ago

Graphic DesignSEOGoogle AdsEmail MarketingWritingGoogle AnalyticsGrowth MarketingWordPressLeadershipCollaborationMentoring

About the role

We value curiosity, creativity, accountability, and a bias for action-people who ask good questions, test new ideas, and take pride in their work to share the wonderful world of dance.
Assist with day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.

Paid Media & Conversion Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed).
Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
Write SEO‑informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
Collaborate with web/dev on on‑page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).
Email & Lifecycle Marketing Build and deploy segmented email campaigns that support intro offers, nurturing, and retention.
Support field utilization of corporate email/SMS tools and help studios get more value from existing programs.
Analytics, Reporting & Enablement Maintain clear performance reporting across paid, organic, email, and content channels.
What Success Looks Like In this role, you'll be measured by: Lower cost per lead and stronger lead acquisition across key campaigns.

Experience & Technical Skills 2+ years hands‑on experience supporting or managing digital ad campaigns (Google Ads + paid social required).
Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration.
Working knowledge of content & SEO best practices and CMS platforms (e.g., WordPress, Notion)
basic web/graphic design skills are helpful but not required.

Experience with TikTok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus.

This role is ideal for someone who brings curiosity, initiative, and a growth mindset-someone who thrives in a fast‑paced, supportive environment where testing, learning, and optimizing are part of the daily rhythm.
Hybrid schedule with dedicated remote time: Onsite at our Pewaukee, WI office Monday through Thursday to support collaboration, creative problem‑solving, and hands‑on learning.

This listing is sourced directly from Fred Astaire Dance Studios's careers page and normalized into a canonical job model.