Casa Verde Capital

Head of Marketing

San Francisco · Exec

Sponsorship not specifiedDetected 26 days ago

Collaboration

About the role

We're looking for a Head of Marketing to be Casa's storyteller-in-chief.
This role is equal parts storytelling and conversion: defining what a new kind of home ownership experience is and why it matters, while crafting the copy and creative that make someone stop, pay attention, and act.
This is a highly hands-on role with significant ownership and autonomy.

define and drive Casa's voice and tone from a commercial context, so the brand stays clear, consistent, and resonant everywhere
own the gap between first impression and signup - pinpoint exactly where and why prospective members hesitate, and sharpen the messaging and experience that move them from interested to member
Comfortable collaborating with external partners and agencies when it helps bring the work to life

8+ years in product marketing, brand marketing, or messaging & positioning roles for consumer products
you can talk copy, funnel conversion, and creative performance in the same conversation

Experience marketing premium consumer, subscription, home, hospitality, or lifestyle brands
Experience reimagining how a product is presented and explained around a clearer, more compelling story

You'll own our narrative end to end - reimagining how Casa communicates value across every surface, and packaging Casa's growing set of benefits into stories that land with the right people at the right moments.
own how we package and explain Casa - both the overarching story and the messaging for each individual benefit (package pickups, recurring services, and more), tailored to the people each one resonates with

We believe owning a home should feel as special as the moments that take place within them.
If our mission inspires you, we'd love to hear from you.
An exceptional writer - you craft messaging that is clear, emotionally resonant, persuasive, and conversion-oriented
Measurement: define what good looks like, and translate insight from customers and channels into stronger messaging and positioning
We're looking for a senior individual contributor, not a manager.

This listing is sourced directly from Casa Verde Capital's careers page and normalized into a canonical job model.