321theagency

Social Media Manager / Content Strategist

Orlando, Florida, United States

Sponsorship not specifiedDetected 20 days ago

ExpressA/B TestingComplianceAdobe Creative SuiteCanvaContent MarketingSocial Media MarketingWritingBusiness DevelopmentLead GenerationPremiere ProVideo ProductionPhotographyHIPAAResearchCommunicationCollaborationOrganizational Skills

About the role

This role sits at the intersection of content strategy, brand storytelling, platform expertise, and AI-enhanced content creation.
Your strategic thinking combined with hands-on execution skills will enable you to balance creative excellence with platform best practices and business outcomes.

Responsibilities

Develop comprehensive social media strategies for multiple client accounts that align with business objectives, target audiences, and brand positioning.
Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights.
Create and manage comprehensive editorial calendars across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) for 8-12+ client accounts simultaneously.
Develop content themes and campaigns that support client business objectives including lead generation, brand awareness, and community building.
Utilize AI-powered content planning tools to generate ideas, optimize posting schedules, and maintain consistent publishing cadence.
Manage content approval workflows with clients, ensuring timely reviews and maintaining production schedules.
Write compelling social media copy that resonates with professional audiences and drives engagement across all platforms.
Collaborate closely with Creative team to brief designers and video editors on asset needs, providing clear direction on specifications and creative concepts.
Create basic visual content and graphics using design tools (Canva, Adobe Express) and AI-powered design platforms when needed.
Edit and optimize content assets for platform-specific requirements including aspect ratios, file sizes, and caption lengths.

Requirements

You'll bring deep expertise in social media management alongside proven ability to craft compelling narratives for professional services brands.

Nice to have

Video editing capabilities using tools like CapCut, Adobe Premiere, or AI-powered video editing platforms.
Strong attention to detail ensuring brand consistency, platform specifications, and error-free content across all posts.
Continuous learner who stays current on social media trends, platform changes, AI tools, and industry developments.
Ability to work efficiently in a fast-paced environment with shifting priorities and tight deadlines.
Professional demeanor with ability to represent client brands authentically and handle sensitive community management situations.
This position reports to the SVP of Strategy.

Benefits

Knowledge of compliance considerations for regulated industries including HIPAA (healthcare), attorney advertising rules, and industry-specific guidelines.
Plan content mix that balances promotional messaging, educational content, community engagement, and brand storytelling.
Capture on-location content including photos and video footage during client site visits, industry events, or content creation sessions (bonus skill).

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