NCL Bahamas

NCL Bahamas

Trade Marketing Specialist

Miami, Florida

Sponsorship not specifiedDetected 21 days ago
HTMLEmail MarketingContent CalendarsBrand StrategySalesforceCRMCustomer SupportCommunicationProblem SolvingTime Management

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

5 transfer filings in the last year, covering 5 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Responsible for the development and execution of B2B digital marketing experiences and tools that engage, support, and drive revenue opportunities for luxury travel partners across North America.
  • This role manages digital experiences across email, social media, co-branded platforms, and other digital channels, with a focus on creating seamless, engaging, and effective experiences throughout the travel partner journey.

Responsibilities

  • Manage and optimize B2B digital experiences across social media, email marketing, Regent Connect, and other digital platforms on behalf of Regent Elevate, a best-in-class Trade Engagement Program that delivers elevated marketing insights, support, and revenue growth opportunities to North American travel partners.
  • Develop and manage B2B social media content and community engagement, ensuring a consistent and engaging digital experience for the Trade community.
  • Monitor travel partner engagement and sentiment across digital and social channels and coordinate with the sales support team to maintain customer service standards.
  • Contribute to and manage a Trade digital content calendar across social media, email, and other digital marketing initiatives. Work with key internal team members to brainstorm and develop content aligned with company strategy and brand and sales initiatives.
  • Develop and maintain content for Regent Connect, a co-branding digital experience platform designed to generate prospects and leads for travel partners throughout the marketing funnel.
  • Support the development, deployment, and optimization of B2B email marketing campaigns using Salesforce Pardot, including email creation, content updates, basic segmentation, testing, scheduling, and performance reporting.
  • Utilize general HTML coding skills to create, edit, and troubleshoot HTML-based email and digital content, ensuring proper formatting, functionality, responsiveness, and brand consistency across platforms and devices.
  • Serve as a liaison between the Regent Trade Marketing team and external agencies/vendors in support of digital marketing initiatives and the development of new digital experiences.
  • Leverage reporting and performance data to evaluate digital platform, email, and social media engagement and make informed content decisions that optimize performance and the overall travel partner experience.
  • Support Management in identifying, evaluating, and executing new digital programs and technologies to enhance the Trade community experience and drive engagement and sales.

Requirements

  • Bachelor's Degree in Marketing or related field of study or any equivalent combination of relevant background, skills, and experience.
  • Minimum 2 years' experience in d igital marketing, social media, email marketing, creative services, or agency experience, preferably within a corporate or hospitality environment.
  • Working knowledge of Salesforce Pardot for email marketing, campaign development, content management, testing, deployment, and performance reporting.
  • At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent.
  • Related field of study.
  • Marketing, communications, advertising, or related field of study..
  • Excellent organizational, planning, project, and time management skills to handle multiple projects simultaneously within established deadlines and budget. Strong verbal and written communication skills to provide clear and concise information to internal and external partners.
  • Strong interpersonal communication skills to work effectively in a team and project-based environment. Problem-solving skills to offer sound, efficient, and effective solutions.
  • Basic HTML coding skills with the ability to create, edit, and troubleshoot HTML-based email and digital content.

Skills

  • Strategic and creative mindset with a strong understanding of digital marketing and the development of engaging digital experiences.
  • Working knowledge of digital marketing platforms, email marketing best practices, marketing automation, and digital content management.
  • Knowledge of social media performance KPIs and management platforms such as Sprout Social, Hootsuite, Buffer, etc.
  • Experience working with digital experience, co-branding, CRM, or marketing automation platforms is preferred.

Compensation

  • Collaborate with the Trade Marketing Manager to project manage marketing material requests against Regent's annual marketing plans with Travel Agency Partners, a critical support area for Trade Marketing and Sales.

Company info

  • Regent Seven Seas Cruises
  • It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
  • They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
  • All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
  • Brand Overview
  • Norwegian Cruise Line
  • Oceania Cruises
  • New Releases
  • Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands.
  • The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
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This listing is sourced directly from NCL Bahamas's careers page and normalized into a canonical job model.