Lyft
Marketing Manager, Priority Verticals
San Francisco, CA
Sponsorship not specified$118k-$148kDetected 4 days ago
SQLHubSpotSalesLogisticsResearchLeadership
About the role
- At Lyft, our purpose is to serve and connect.
- We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
- A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments.
Responsibilities
- Own vertical strategy and integrated programs
- Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority in that space.
- Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) as "Scalable Growth" opportunities - each with its own buyer, core transportation problem, and proof points, but built on a shared, repeatable "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact).
- Drive cross-functional alignment and partnership
- Build a strong, trust-based partnership with Sales and Product leadership
- Produce vertical-specific content and proof points that support Sales conversations and strengthen our positioning with target buyers.
- Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff.
- Scale through agencies and partners
- Build a strong, trust-based partnership with Sales and Product leadership; represent vertical marketing's point of view in cross-functional and executive forums.
- Manage relationships with marketing and creative agencies to scale program execution, from campaign development through multichannel activation.
Requirements
- Experience with marketing automation platforms (e.g., HubSpot) and demand gen operations.
- Experience using AI to automate workflows and speed of programs to market.
Nice to have
- 7+ years (L5) in B2B/enterprise marketing, with meaningful experience in industry or vertical marketing, integrated campaigns, or product marketing for regulated or complex-sale industries.
- A track record of designing and running large, multichannel tentpole programs (digital, event, paid, social, PR) that tie back to measurable pipeline or revenue impact.
Compensation
- Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave.
- Subsidized commuter benefits
- Your recruiter can share more information about the various in-office perks Lyft offers.
- The expected base pay range for this position in the San Francisco area is $118,000 - $147,500, not inclusive of potential equity offering, bonus or benefits.
Equal opportunity
- equal opportunity employer committed to an inclusive workplace that fosters belonging.
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
This listing is sourced directly from Lyft's careers page and normalized into a canonical job model.