Insider

Senior Distribution Strategist

New York, New York, United States · Senior

Sponsorship not specified$170k-$180kDetected 19 hours ago

Product StrategyBusiness DevelopmentLeadership

About the role

This leader will oversee a team of social distribution specialists.
We encourage members of traditionally underrepresented groups to apply.
Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York.

Lead Business Insider's off-platform distribution strategy across social, syndication, and emerging platforms.
Serve as the primary editorial partner to the Business Development team on syndication strategy, partner performance, and off-platform revenue opportunities.
Oversee distribution strategy and performance across YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Apple News, Yahoo, MSN, SmartNews, and future partner platforms.
Drive platform-specific content optimization strategies for stories, video, newsletters, live events, and short-form content.
Monitor platform trends, algorithm changes, and competitive shifts to maintain audience growth and engagement.
Establish KPIs and reporting frameworks for off-platform performance, audience growth, and partner success.
Use platform and audience data to identify growth opportunities, optimize workflows, and inform strategic decision-making.
Partner with newsroom leaders to prioritize platforms and initiatives based on performance and business impact.

Strong commercial instincts and experience supporting audience and revenue growth across external platforms and partnerships.
Deep understanding of social, syndication, and emerging platform ecosystems, including how distribution strategies impact traffic, engagement, and monetization.
Strong data fluency, with experience translating analytics into actionable strategy, prioritization, and resource allocation decisions.
Experience managing fast-moving, cross-functional workflows across editorial, video, audience, and business teams.
Proven ability to integrate AI tools into the distribution workflow to enhance content packaging, automate routine tasks, and scale off-platform presence, where appropriate, without sacrificing editorial integrity.
10+ years of experience in media distribution strategies.
Establish a unified framework for evaluating platform ROI, resource allocation, and distribution priorities across the newsroom.
Identify opportunities to expand Business Insider's engagement and monetization across existing and emerging platforms.

Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Are you passionate about this opportunity, but worried that you don't have 100% of the experience we're looking for?

This listing is sourced directly from Insider's careers page and normalized into a canonical job model.