Virtus
Senior Digital Marketing Specialist
Los Angeles, CA · Senior
Sponsorship not specified$100k-$130kDetected 11 days ago
AccessibilityStakeholder ManagementSEOEmail MarketingContent MarketingSalesforceGoogle AnalyticsCRMPerformance MarketingLeadershipCommunicationCollaboration
About the role
- Although we value experience and skills, we also care about who you are.
- Job Description Kayne Anderson Rudnick Investment Management, located in Century City, is seeking a highly skilled, technically proficient, and analytical individual to join its marketing department as a Senior Digital Marketing Specialist.
- The ideal candidate brings deep expertise in digital marketing, strong analytical skills, and experience marketing professional services or financial products to high-net-worth individuals, institutional clients, and intermediaries.
Responsibilities
- Develop and execute integrated digital marketing campaigns across owned, earned, and paid channels to support firm growth, thought leadership, and advisor enablement.
- Partner with leadership to identify opportunities to strengthen digital presence and client engagement across the full marketing funnel.
- Partner with the firm's digital agency to help accomplish SEO and content strategy goals.
- Manage and optimize digital distribution of investment insights, market commentary, white papers, and thought leadership content.
- Collaborate with investment, wealth advisory, and compliance teams to ensure content is accurate, on-brand, and compliant with regulatory standards.
- Lead paid digital efforts including search, social, retargeting, and display campaigns with a focus on ROI and lead quality.
- Continuously test and optimize campaigns, messaging, and user journeys based on data-driven insights.
- Partner with the firm's digital agency on SEO strategy, keyword optimization, and ongoing website performance improvements.
- Partner with internal teams and external vendors to enhance user experience, site speed, accessibility, and conversion rates.
- Leverage CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, or similar) to support lead nurturing, segmentation, and reporting.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7-10+ years of digital marketing experience, preferably within financial services, investment management, wealth advisory, or professional services.
- Proven expertise in digital channels including paid media, SEO, email marketing, websites, and analytics.
- Strong understanding of marketing in a regulated environment.
- Advanced analytical skills with the ability to translate data into actionable insights.
- Experience marketing to high-net-worth individuals, institutional investors, or financial advisors.
- Familiarity with SEC/FINRA advertising and communications guidelines.
- Experience with CRM and marketing automation platforms including Salesforce CRM, Salesforce Marketing Cloud, Seismic, and Yext.
- Ability to balance strategic leadership with hands-on execution.
- Excellent writing, communication, and stakeholder management skills.
- Preferred
- The starting base salary is $100,000.00 to $130,000.00 plus bonus. The starting salary offer will vary based on the applicant's education, experience, skills, abilities, geographic location, internal equity, and alignment with market data.
Compensation
- The starting base salary is $100,000.00 to $130,000.00 plus bonus.
Benefits
- We offer a variety of benefits that support employees and their families in maintaining all aspects of health and wellness.
- Medical, Dental, and Vision Insurance (starting day 1)
- Life and Disability Insurance
- Health Savings Account with a Company Match
- Flexible Spending Accounts including Dependent Care
- Wellness Program
- Tuition Reimbursement
- We develop strong partnerships with our clients, offering expert guidance across key areas such as Investment Management, Retirement Planning, Tax and Estate strategies, as well as other important services.
Company info
- Kayne Anderson Rudnick (KAR) was founded in 1984 to oversee the family capital of John Anderson.
- The team is passionate about setting high standards for themselves and are proud to be part of this organization.
This listing is sourced directly from Virtus's careers page and normalized into a canonical job model.