Gadventures

PR & Communications Manager

Toronto, Canada

Sponsorship not specified$81k-$100kDetected 34 days ago

LLMsSEOStrategic CommunicationsEpicCommunication

About the role

G Adventures is searching for a passionate PR and communications expert to join our PR powerhouse.
Overseeing all public relations in the U.S, this is a rare opportunity for a creative, connected and values-driven individual to join our community and share in our mission of changing lives through travel.
This role offers global travel, a passionate team, a global community united by our award-winning culture, access to leading industry events and a wealth of stories, ready to be told.

Responsibilities

Work with key stakeholders to develop news-worthy pitches for media
Plan, organise and execute small and large-scale events in the region with the support of the regional and global teams
Build on G Adventures' strong reputation as the leader in the adventure travel sector and the pioneer of community tourism.
Work closely with Planterra, G Adventures' non-profit partner, to tap into the human stories which demonstrate the impact our travel has on local communities
Secure and support interviews, speaking opportunities and comment pieces for leaders across the business, including our founder, Bruce Poon Tip, Chief Executive Officer, Ben Perlo and VP of Growth Steve Lima
Scope, curate, and submit our industry award entries, to maintain consistent success
Manage all press trips from US media and content creators, helping them to tell the story of G Adventures through first-hand travel experiences
Lead group press trips with media from across the US and beyond, where relevant
Maintain relationships with key partners including airlines, tourism boards and travel agents, keeping them updated on G Adventures news and opportunities to be able to work collaboratively on media trips and editorial
Work alongside the critical incident team to manage and develop media responses to any crisis incidents

Requirements

Ability to travel - as storytellers, we often go to the source of the story and the individual must be able to travel both regionally and internationally
A strong understanding and connections within the travel industry and media, with proven understanding of how to place stories based on target audiences
Be a voice of authority for communications across the business, sharing insights and expertise to help the business grow
Experience in managing and quantifying content creator campaigns, ideally working with affiliates and multi-platform promotion across social media
Proven track record of crafting and securing data-driven stories

Nice to have

You will act as the regional expert for all elements of PR and communications across the United States.

Compensation

Eligible for an annual performance-based bonus
Base Salary Hiring Range: $ 80,511.00 - $100,000.00 CAD annually

Benefits

Competitive Total Rewards Package, including exclusive travel perks!
Vacation time for you to recharge
Enhanced Parental Leave
Learning and Growth Opportunities
Eligible for an annual performance-based bonus
Write and distribute press releases, targeted pitches and other media materials to consumer and trade media, securing impactful coverage for G Adventures in target media
In line with the global and regional strategy, continue to secure a strong bank of impactful media coverage in A list titles, both across trade, consumer and broadcast
Lead with service, managing all press office duties including responding in timely manner to incoming media requests, monitoring all coverage and managing press lists

Company info

Let's go on an adventure together!
Hey there, we're G Adventures. We're one of the world's leading small group travel companies, and we've always believed that travel isn't just about where you go - it's about how it changes you.
For the last 35 years, we've set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.
At G Adventures, our DNA (or GNA, if you will) is built on belonging - where bringing your authentic self to work every day isn't just accepted, it's downright celebrated. For our office crew - you wanna rock a t-shirt with your dog's face on it? We say go for it. For our Chief Experience Officers - you wanna hit the road and call some of the most epic places on Earth your home office? We love that - and we've got you. Wanna spend your days with people you genuinely like? Us too - and we're pretty sure you'll fit right in, wherever that is.
Hey there, we're G Adventures.
We're one of the world's leading small group travel companies, and we've always believed that travel isn't just about where you go - it's about how it changes you.
For the last 35 years, we've set out to do things differently.
No cookie-cutter tours.
No giant buses or cruise ships.
And not to mention, as few selfie sticks as possible.
Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.
At G Adventures, our DNA (or GNA, if you will) is built on belonging - where bringing your authentic self to work every day isn't just accepted, it's downright celebrated.
For our office crew - you wanna rock a t-shirt with your dog's face on it?
We say go for it.

Equal opportunity

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment.

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This listing is sourced directly from Gadventures's careers page and normalized into a canonical job model.