Avnet
Director, Lead Management & Marketing Operations
Phoenix, Arizona, United States Of America · Director
Sponsorship not specifiedDetected 8 days ago
Data VisualizationSalesforceCRMSalesSupply ChainLogisticsProcess ImprovementHRCompensationLeadershipCollaborationMentoring
About the role
- Serves as a trusted advisor to senior leadership by translating complex operational and performance data into actionable business recommendations.
- Provides leadership and direction through managers and senior managers.
Responsibilities
- Lead and develop a high-performing marketing operations and lead management team responsible for lead acquisition, qualification, routing, reporting, and sales enablement.
- Own the end-to-end lead management strategy and governance framework, ensuring leads from marketing campaigns, supplier programs, events, digital channels, and third-party sources are effectively qualified, assigned, tracked, measured, and converted.
- Establish the strategic roadmap for lead management and funnel growth, evaluating emerging technologies and AI-driven capabilities to improve lead quality, qualification, assignment, sales adoption, conversion rates, and overall revenue performance.
- Partner with Sales leadership to optimize lead management processes, improve follow-up effectiveness, increase lead acceptance and conversion rates, and remove barriers impacting sales productivity.
- Lead the development and governance of marketing performance reporting and business intelligence frameworks, ensuring accurate visibility into campaign effectiveness, lead quality, pipeline contribution, opportunity creation, and revenue impact.
- Drive self-service analytics and reporting capabilities through Power BI, Salesforce, and related platforms while ensuring data integrity, consistency, and governance across systems and dashboards.
- Collaborate with supplier marketers, sales leadership, technical subject matter experts, and campaign managers to ensure accurate campaign tracking, attribution, and performance measurement.
- Provide strategic recommendations to senior leadership regarding funnel performance, lead quality trends, conversion opportunities, marketing effectiveness, and operational improvements.
- Serve as the Americas business owner for marketing operations technologies and reporting platforms, partnering with the Global Salesforce Center of Excellence to define requirements, influence platform strategy, and drive scalable process and technology improvements.
- Influences cross-functional decisions involving Sales, Marketing, Business Units, IT, and global technology teams to drive alignment, scalability, and operational excellence.
Requirements
- Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.
- Success in this role requires strong analytical skills, operational rigor, process improvement expertise, and the ability to translate complex data into actionable business insights.
Nice to have
- Experience working with CRM, marketing automation, and customer data platforms, including Salesforce Salesforce, Salesforce marketing automation platforms, and related technologies.
Compensation
- We offer competitive compensation and benefit programs — from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.
Benefits
- Our total rewards strategy supports Avnet's ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment.
- We offer competitive compensation and benefit programs - from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.
- Generous Paid Time Off
- 401K and Pension Plan
- Family Support (Paid Leave, Surrogacy, Adoption)
- Medical, Dental, Vision, and Life Insurance
- Long-term and Short-term Disability Insurance
- Health Savings Account / Flexible Spending Account
- Education Assistance
- Employee Wellness, Leadership Development and Mentorship Programs
- Benefits listed above may vary depending on the nature of your employment with Avnet.
Company info
- At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product's lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We're driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.
- Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what's next at Avnet!
- At Avnet, relationships matter.
- We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product's lifecycle.
- Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share.
- We're driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.
- Working at Avnet means being a part of a global team.
- We work collaboratively and with integrity, doing business the right way.
- For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology.
- Experience what's next at Avnet!
- Collaborates with senior management and others concerning matters of significance to the company. Routinely conducts briefings for senior management and/or key external contacts. Influences senior management or customers/clients.
- Decisions likely have serious impact on the overall success or failure of a function. Erroneous decisions or recommendations result in critical delays or modifications to company objectives and cause long-term harm to business operations.
- Our employees work hard to live our values and help us grow.
Equal opportunity
- If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.
This listing is sourced directly from Avnet's careers page and normalized into a canonical job model.