Authentic Brands Group

Director, Paid Media (Temporary)

New York, New York · Director · Contract

Sponsorship not specified$140k-$160kDetected 4 days ago

SEMAffiliate MarketingIntellectual PropertyCommunication

About the role

It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.
Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
What we're saying is, this isn't your average day job.

Responsibilities

This individual will lead the development and execution of acquisition strategies designed to maximize traffic, new customer acquisition, and conversion across all websites.
Develop full funnel paid media strategies across key channels including paid search, social media, display, CTV, affiliate marketing, OOH, and paid media partnerships
Collaborate with internal teams (data, creative, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance
Manage and optimize full funnel campaigns to achieve aggressive growth targets
Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve efficiency
Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies
Proven track record of developing and executing successful full funnel paid media strategies for high-growth eCommerce or digital companies
Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights

Compensation

$140,000 - $160,000

Company info

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform.
As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.
Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
If you're hungry to drive ideas into action and own your career, let's chat.
Our team is rapidly innovating to evolve and define the future of our brands.
With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

Equal opportunity

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

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This listing is sourced directly from Authentic Brands Group's careers page and normalized into a canonical job model.