QuinStreet
Senior Marketing Manager, B2B
United States · Senior
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About the role
- Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.
- We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
- They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Responsibilities
- Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs.
- Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact.
- Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging.
- Maintain intake, approval, and operational processes that support efficient execution across marketing functions.
- Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals.
- Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives.
- Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations.
- Identify and implement process improvements that enhance operational efficiency and business results.
- Provide leadership with clear, data-driven recommendations, highlighting risks, opportunities, and trade-offs to support decision-making.
This listing is sourced directly from QuinStreet's careers page and normalized into a canonical job model.