On
Senior Lead - B2B Marketing, Run Specialty
Montreal; Toronto; Vancouver · Senior
Sponsorship not specifiedDetected 7 days ago
Brand StrategyLeadershipCollaboration
About the role
- We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling.
Responsibilities
- Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
- Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
- Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising teams to bring our brand stories to life, ensuring they reflect On's high standards of excellence and design.
- Serve as the senior strategic partner for both marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level
- Drive cross-functional excellence by leading seamless collaboration with sales, trade, creative, PR and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space
- Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems
- Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives
- Consistently demonstrating strong dedication and accountability, you reliably lead multi-faceted projects that require collaboration across various regional and global teams.
This listing is sourced directly from On's careers page and normalized into a canonical job model.