Gen Digital Inc.

Freemium Brand Strategy & Campaigns Sr. Manager

USA - New York, NY · Senior

Sponsorship not specifiedDetected 49 days ago

A/B TestingProduct StrategyBrand StrategyResearchLeadershipCommunicationCollaboration

About the role

The Freemium Brand Strategy & Campaign Sr.
Manager is a senior individual contributor responsible for shaping and operationalizing brand strategy across major campaigns, product launches, and brand initiatives.
Working at the intersection of brand, product marketing, and growth, the Sr.

Drive evolution and refinement of global brand strategy, positioning, and narrative in partnership with leader.
Develop strategic narratives that ladder from corporate brand story to product-level value propositions.
Contribute to development and evolution of brand identity systems with in-house agency and Brand Design leadership.
Deep understanding of the brand and edges to bring strategies to the table that execute into authentic storytelling that drives the business.
Design campaign architecture for Avast overall and for key initiatives-defining strategic platforms, messaging hierarchies, audience segmentation, and campaign interactions.
Develop out of the box ideas to drive upper funnel story telling that can scale all the way down to performance marketing.
Partner with creative team to develop strategic campaigns and content series for paid and organic customer acquisition
Build scalable campaign toolkits and playbooks that enable cross-channel and cross-geo execution, in a modern AI-first way.
Lead strategic campaign development for high-priority launches, seasonal campaigns, and growth initiatives.
Ensure initiative strategies integrate seamlessly across paid, owned, earned, lifecycle, web, partner, and regional channels.

Success requires strong strategic thinking, creative judgment, structured planning, and the ability to influence cross-functional stakeholders without direct authority.

10+ years of experience in brand strategy, integrated marketing, or campaign planning roles.
Proven experience leading strategic development for large-scale brand campaigns or major product launches.
Strong expertise in brand positioning, messaging architecture, and integrated campaign systems.
Demonstrated ability to translate research and insights into clear strategic direction and high-quality campaign briefs.
Strong understanding of full-funnel marketing and GTM integration.
Experience working within complex, global, matrixed organizations.
Strong communication and storytelling skills with ability to influence senior stakeholders.
Analytical fluency and ability to connect brand strategy to measurable outcomes.

Ensure campaign prioritization and sequencing align with annual brand and business objectives.
The annual base salary for this position is expected to be between $140,000 and $160,000.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.
Define success frameworks for major initiatives, connecting brand health metrics with performance KPIs.

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.