General Assembly

Lead Instructor: AI-Enabled Product Marketing Manager

U.S · Director · Part-time

Sponsorship not specified$12k-$16kDetected 78 days ago

AzureAccount ManagementCustomer SuccessMentoring

About the role

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today's most in-demand skills.
In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning.

Responsibilities

Facilitate Strategy Workshops: Guide students through hands-on "build-along" activities where they create messaging frameworks, competitive intelligence reports, and launch strategy documents.
General Assembly is delivering an intensive reskilling program designed to transition experienced Customer Success and Account Management (CSAM) professionals into AI-Enabled Product Marketing Manager (PMM) roles.
As the Lead Instructor, you will be responsible for guiding these professionals as they learn to own the positioning, messaging, and launch strategy for enterprise AI offerings.
Lead Live Instruction: Deliver high-energy, synchronous remote lectures on PMM fundamentals, including AI positioning frameworks, messaging, and persona development.

Requirements

The Experience: 7+ years in product marketing, with at least 2+ years of recent experience specifically positioning and launching AI-powered products at an enterprise scale.
Strategic Mastery: Deep expertise in the "PMM core": positioning, messaging, personas, and go-to-market (GTM) launch motions.
The "Teacher" Gene: Proven experience coaching, mentoring, or instructing professionals.
Tech Fluency: A strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, and Foundry) and how these tools compete in the current market.
The Credentials: AI-900 certification is required.
The instructor must be fully available for 30 hours per week and must operate on Pacific Time (PT) business hours to align with the learner cohort.
Proven experience coaching, mentoring, or instructing professionals.
AI-900 certification is required.
The "Teacher" Gene: Proven experience coaching, mentoring, or instructing professionals. You must be able to translate high-level marketing strategy into digestible, practical steps for a remote cohort.
Note on Schedule: This is a high-intensity, 2-week engagement starting in mid-June. The instructor must be fully available for 30 hours per week and must operate on Pacific Time (PT) business hours to align with the learner cohort.
Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.
United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.

Nice to have

Experience as a Senior PMM or Director of PMM at a major tech firm (Microsoft, Google, etc.) is a significant plus.
The Pedigree: Experience as a Senior PMM or Director of PMM at a major tech firm (Microsoft, Google, etc.) is a significant plus.

Skills

Our global professional community boasts 60,000 full- and part-time alumni - and counting.
More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives.
GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work.
A strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, and Foundry) and how these tools compete in the current market.

Compensation

$11,500 - $15,500 (Estimated lump sum payment for one 60-hour program)

Company info

General Assembly
Client: Confidential - Customer Success Reskilling
Duration: 2 Weeks (Starting Mid-June)
Commitment: Roughly 30 hours per week

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