Sphereentertainment

Director Digital Strategy

Burbank, CA · Director

Sponsorship not specified$113k-$190kDetected 14 hours ago

Data VisualizationLLMsA/B TestingAccessibilityProject ManagementSEOContent MarketingHubSpotSalesforceMarketoGoogle AnalyticsCRMLeadershipCommunicationCollaborationMentoring

About the role

Sphere Entertainment Co. is a leader in immersive experiences, technology and media.
The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi.

Responsibilities

At MSG, we recognize the importance of upskilling employees' talents and strengths so they can drive their careers forward.
Own Sphere's end‑to‑end digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals
Collaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion
Drive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention
Own the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion
Partner with product and engineering teams to inform roadmap priorities, define requirements, and ensure seamless delivery of digital experiences
Lead the strategy and governance of the headless/composable CMS architecture, ensuring content operations are scalable, modular, and efficient across platforms and channels
Define, monitor, and manage digital KPIs and measurement frameworks; leverage analytics and insights to inform strategy, optimize performance, and communicate results to stakeholders
Identify and evaluate emerging technologies, tools, and platforms to enhance digital capabilities and maintain competitive advantage
Lead content strategy across owned digital channels, ensuring messaging consistency, brand alignment, and audience relevance.

Requirements

Extensive digital marketing and web experience with demonstrated effectiveness in driving engagement, conversion, and retention across multi-channel (email, SMS/MMS, paid, and owned) ecosystems.

Skills

The Company includes Sphere, an experiential medium powered by advanced technologies.

Compensation

$113,000 - $190,000 USD

Benefits

Foster a culture of collaboration, experimentation, continuous learning, and data-informed decision-making

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