Umusic
Manager, Site Marketing
Santa Monica, California
Sponsorship not specifiedDetected 8 days ago
A/B TestingProduct ManagementProject ManagementCRMCustomer SupportShopifyLeadershipCommunicationCollaborationAdaptabilityOrganizational Skills
About the role
- Established & headquartered in Philly, Famehouse powers D2C for UMG's labels, artists, and Bravado, along with a select roster of 3rd party clients.
- For fans, it's another pathway to connecting with an artist and the culture they represent.
- This role requires a strategic, commercially minded, highly collaborative manager who can balance long-term planning with fast-moving priorities.
Responsibilities
- We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- Our success & culture is fueled by collaboration-both within FH and with our partners.
- Optimize fan journeys from traffic source to product discovery, storytelling, offer, and purchase.
- Merchandise and prioritize products, collections, campaigns, and offers on the storefront to drive engagement, conversion, and revenue.
- Own site marketing strategy for a portfolio of artist stores, ensuring storefront activity aligns to commercial priorities, artist moments, fan demand, and revenue goals.
- Build and manage site marketing calendars that coordinate releases, product drops, promotions, tour moments, seasonal opportunities, CRM pushes, paid media campaigns, and evergreen selling periods.
- Translate campaign demand, product priorities, and artist moments into clear storefront plans that define what should show up, where it should appear, when it should launch, and how it should support conversion.
- Lead planning conversations with cross-functional partners to ensure site strategy is proactive, commercially grounded, and clearly connected to broader marketing and revenue goals.
- Own merchandising recommendations across homepages, collections, product pages, campaign destinations, navigation paths, cart moments, and other key storefront placements.
Requirements
- 5+ years of experience in site/D2C marketing, ecommerce, digital marketing, site merchandising, campaign marketing, promotional strategy, or a related field.
- Strong understanding of ecommerce strategy, storefront merchandising, promotional planning, customer journeys, conversion optimization, and performance-driven growth.
- Proven ability to translate commercial priorities, campaign goals, product performance, and customer behavior into clear site marketing strategies and actionable plans.
- Experience managing multiple campaigns, calendars, launches, priorities, and stakeholders in a fast-moving ecommerce or digital environment.
- Strong written and verbal communication skills, with the ability to turn complex inputs into clear briefs, recaps, recommendations, and next steps.
- Highly organized, detail-oriented, and accountable, with strong follow-through and the ability to keep workstreams moving without constant direction.
- Proactive and solutions-oriented, with the ability to anticipate risks, surface tradeoffs, and recommend practical paths forward.
- Familiarity with email/CRM, paid media, social commerce, affiliate, or other acquisition channels.
- Experience with site merchandising, CMS tools, landing page strategy, PDP optimization, cart strategy, or frontend QA.
Nice to have
- Experience in music, entertainment, fashion, streetwear, consumer products, artist merchandising, or fan commerce.
- Experience with Shopify or similar ecommerce platforms.
- Understanding of UX principles, consumer behavior, analytics, A/B testing, or conversion rate optimization.
- Project management experience or experience leading complex workstreams across multiple teams.
Benefits
- Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day.
Company info
- We are UMG, the Universal Music Group.
- We are the world's leading music company.
- In everything we do, we are committed to artistry, innovation and entrepreneurship.
- We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist's owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.
This listing is sourced directly from Umusic's careers page and normalized into a canonical job model.