Strava
Senior Brand Manager, Campaigns & Strategy
Strava New York · Senior
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About the role
- We've built our approach around a simple thesis: consistency compounds, and disciplined investment in brand awareness pays off in measurable acquisition efficiency.
- Heading into 2027, that means a flagship brand platform launch and a portfolio of high-stakes go-to-market moments that need dedicated, senior ownership.
- We follow a flexible hybrid model that translates to more than half of your time on-site in our New York City office, three days per week.
Responsibilities
- Own our flagship brand campaigns end-to-end, from brief through execution and measurement, in close partnership with Product Marketing, who lead go-to-market launches
- Write and drive campaign briefs that translate brand strategy into integrated, multi-channel executions across paid media, organic social, influencer marketing, and partnerships
- Partner with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs, and amplify ACP-sourced content across paid and organic channels
- Brief and direct external social and creative partners on organic execution, rather than managing channels directly
- Contribute to our brand platform build as it moves toward launch
Benefits
- Bring data and analytical rigor to campaign planning and post-mortems, using performance and brand health data to inform investment decisions
- you're comfortable working with performance and brand health data to make and defend investment decisions
Company info
- Our mission is simple: to motivate people to live their best active lives.
- Our global team is passionate about making movement fun, meaningful, and accessible to everyone.
- We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
This listing is sourced directly from Strava's careers page and normalized into a canonical job model.