A-LIGN
Marketing Operations Analyst
United States - Remote · Full-time
Sponsorship not specifiedDetected 12 hours ago
ComplianceProject ManagementMarketing AnalyticsSalesforceCRMLead GenerationExcelResearchMentoringOrganizational Skills
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Lottery odds40
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About the role
- The Marketing Operations Analyst will play a critical role in supporting A-LIGN's marketing strategy through the execution, optimization, and analysis of marketing operations processes.
Responsibilities
- Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making
- Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization
- Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives
- Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives
- Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools, and marketing databases
- Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management
- Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs
- Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness
- Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality
- Maintain project documentation, workflows, and process guides to support operational consistency and team scalability
Requirements
- Bachelor's degree in business, analytics, finance, economics, marketing, or other relevant field
Nice to have
- 2-4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field
- Hands-on experience working with CRM and GTM systems (Salesforce required
- Pardot, Outreach, and other sales/marketing efficiency tools a plus)
Skills
- Strong analytical skills with exceptional attention to detail; you notice trends, discrepancies, and risks others may miss
- Clear and confident communicator with the ability to present insights to both technical and non-technical audiences
- Comfortable working with complex datasets and translating data into business insights
- Advanced proficiency in Excel; strong working knowledge of Salesforce required
- Ability to thrive in a fast-paced, high-growth environment with evolving priorities
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Generous Paid Time Off
- Vacation Bonus
Equal opportunity
- Equal Opportunity Employer.
This listing is sourced directly from A-LIGN's careers page and normalized into a canonical job model.