Cresta
Digital Marketing Manager
United States (Remote)
Sponsorship not specified$100k-$165kDetected 12 days ago
Data VisualizationAgentic AIA/B TestingProject ManagementGoogle AdsContent MarketingHubSpotSalesforceGoogle AnalyticsCRMBudgetingLeadershipCommunicationCollaboration
About the role
- Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage.
- The world's leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
- Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world's leading investors, including a16z, Greylock, and Sequoia.
Responsibilities
- Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
- Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
- Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
- Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
- Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns
- Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel.
- Come build that future at Cresta.
- In this role, you'll drive campaign execution from strategy through optimization, partner closely with Creative and Marketing Ops, and use AI-powered workflows to help Cresta reach the right buyers more efficiently.
Requirements
- 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
- Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
- Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
- Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms
- Proven track record optimizing campaigns against pipeline, revenue, and ROI goals-not just traffic or lead volume
- Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms
- Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
- Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency
Nice to have
- Experience launching or scaling new paid acquisition channels
- Experience using Clay or similar audience enrichment and GTM tools
- Experience working at an AI-native or high-growth startup
- Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys
Compensation
- We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
- for this position includes Base Salary + Equity.
- Actual base salary will be determined based on candidate-specific factors including experience, skills, and location, as well as applicable local pay requirements.
- Total compensation also includes a comprehensive benefits package for you and your family.
Benefits
- We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Monthly wellness and communication stipend to keep you connected and balanced
- Compensation for this position includes Base Salary + Equity.
- Remote work setup budget to help you create a productive home office
- In-office meal program and commuter benefits provided for onsite employees
Company info
- Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
- We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels.
- We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
This listing is sourced directly from Cresta's careers page and normalized into a canonical job model.