Sumo Logic
Senior Manager, Field Marketing
United States · Senior
Sponsorship not specifiedDetected 7 days ago
SalesforceMarketoLeadershipCommunicationProblem SolvingMentoring
About the role
- You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth.
- For more information, visit www.sumologic.com.
Responsibilities
- Partner with sales leadership and key stakeholders to develop and execute a differentiated field marketing strategy for North America.
- Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer/prospect programs, partner-led activities, and field-driven demand generation initiatives.
- Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
- Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation, account engagement, and measurable pipeline contribution.
- Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
- Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions.
- Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
- Continuously track and report on program performance, adjusting plans using data insights to optimize results.
- Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.
- Demonstrated experience owning regional event strategy and execution, including Tier 2 and Tier 3 events, field programs, executive experiences, partner events, and industry-specific demand generation activities.
Requirements
- Strong understanding of how to build field marketing programs that support both new logo acquisition and pipeline acceleration.
Company info
- Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
- Sumo Logic, Inc. empowers the people who power modern, digital business.
- Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures.
- Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications.
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This listing is sourced directly from Sumo Logic's careers page and normalized into a canonical job model.