Ivalua
Customer Marketing Manager
Pittsburgh, PA - US · Senior
Sponsorship not specifiedDetected 13 days ago
HubSpotMarketoSupply ChainProcurementCorporate LawCustomer SuccessLeadershipCommunicationCollaborationOrganizational Skills
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Entry-level history0
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Lottery odds40
Fits your clock70
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About the role
- Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events
- Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
- The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs.
Responsibilities
- Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
- Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption
- Support customer content and drive attendance of global events and conferences
- Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer
- Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
- Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work.
Requirements
- If you have the below experience and strengths this role could be for you:
Nice to have
- 5+ years' experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
- Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
- Strong ability to work with Account Executives, Customer Success Managers and business stakeholders
- strong presence with ability to provide marketing point of view on contribution to business targets
- Growth and innovation mindset
- track record of driving innovative, creative concepts from strategy through to execution
- Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus
- Preferred Bachelor's Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills
Skills
- Team player, demonstrated high performer, and willing to take initiative
- Hybrid working model (3 days in the office per week)
- We're a team dedicated to pushing the boundaries of product innovation and technology
- Sustainable Growth, Privately Held
- A stable and cash-flow positive Company since 10 years
- Snacks and weekly lunches in the office
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
- Unlock and unleash your full professional potential with our exceptional training and career development program
- Regular social events, competitive outings, team running events, and musical activities,
- Get one step closer to achieving your goals - apply today!
- Interviews will be conducted virtually via video or on-site with face-to-face meetings.
- Comparably recognized Ivalua for the following ( https://www.comparably.com/companies/ivalua):
Compensation
- Ivalua offers an annual target bonus for this position conditional on individual and company performance.
- Other compensation factors may also be considered.
Benefits
- United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.
Company info
- Customer Marketing Manager (Pittsburgh, PA - US) Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
- COMPANY OVERVIEW At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.
- Follow us on LinkedIn THE OPPORTUNITY CONTEXT: The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs.
- Positioned as a key pillar within the broader marketing function, this team ensures that the company's growth is fueled by a customer-led strategy, aligning with overall business objectives.
- The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.
- Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company's relationships with key customers
This listing is sourced directly from Ivalua's careers page and normalized into a canonical job model.