Camlin Careers

Camlin Careers

Regional Marketing Manager

Peachtree Corners, GA

Sponsorship not specifiedDetected 17 days ago
Graphic DesignHubSpotSalesforceCRMSalesLead GenerationPipeline ManagementCustomer SupportResearchLeadershipCommunicationCollaborationPublic SpeakingOrganizational SkillsRenewable Energy

About the role

  • The ideal candidate is a creative and strategic thinker who is also highly execution-oriented with proven experience delivering high-impact marketing programs n B2B technical industries.
  • This is a strategically important role for North America and is well suited for an ambitious, creative professional who thrives in a fast-paced environment and enjoys a broad, hands-on set of responsibilities.
  • Localize global campaigns, messaging, and value proposition to address regional market needs.

Responsibilities

  • Regional Marketing Planning - Strategy & Execution Working with the North American leadership team to develop and execute regional marketing strategies aligned with global marketing objectives and regional sales priorities.
  • Support the creation of effective, localized marketing content, including brochures, case studies, presentations, proposals, social posts, and digital assets for both internal and external use.
  • Collaborate with North American leadership and global product marketing to support the delivery of thought leadership content across solutions and across markets served including: Go-to-market strategies (new and existing solutions); Competitive positioning and value-based messaging; and Sales / commercial enablement 3.
  • Demand & Lead Generation Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration including creation of integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth.
  • Track, analyze, and optimize lead generation performance to improve conversion rates and ROI.
  • Design and execute account-based marketing (ABM) initiatives targeting strategic accounts.
  • Coordinate technical seminars, webinars, and thought-leadership activities including developing / nurturing speaking opportunities, customer workshops/seminars, and regional roadshows.
  • Market Research & Insights Conduct market research to understand customer needs, industry trends, regulatory drives, and competitor positioning within North America markets served.
  • Cross-Functional Sales Collaboration Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively position Camlin solutions.
  • Support proposal development with tailored messaging, case studies, and ROI/value narratives.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related technical field that includes proven marketing experience.
  • 5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors.
  • Experience managing trade shows, technical events, or industry conferences.
  • Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics.
  • Ability to travel across the region for events and team meetings ( <20%).

Nice to have

  • Experience working in global matrix organizations.
  • Prior experience and knowledge of monitoring equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry.
  • Key Competencies Strategic thinker with strong execution discipline.
  • Creative problem-solver with strong analytical skills.
  • Comfortable working with technical subject matter and translating it into compelling marketing narratives.
  • electric utility generation, transmission and distribution
  • renewable energy
  • Content, Communications & Brand Translate complex technical capabilities into clear, compelling, differentiated value propositions for key stakeholders.

Company info

  • Expand awareness and accelerate adoption of Camlin's products and solutions across existing and evolving markets served: electric utility generation, transmission and distribution; renewable energy; data centers; and industrial customers.
  • In short, we love creating value for our customers by solving difficult problems.
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