Mapbox
Marketing Operations and Analytics Program Manager
Mapbox US
Sponsorship not specified$137k-$185kDetected 5 days ago
AlgorithmsSQLMachine LearningComplianceHubSpotGoogle AnalyticsCRMBudgetingExcelCustomer SuccessCommunication
About the role
- WHAT WE DO The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions.
- Please discuss your specific work location with your recruiter for more information.
Responsibilities
- You will own the analysis that informs how Marketing builds, measures, optimizes and scales marketing programs to drive growth.
- Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting.
- develop and maintain measurement plans that contain benchmarks and goals for each upcoming program or campaign.
- monitor performance and marketing attribution of content, channels, and campaigns. Develop insights, make recommendations and implement continuous optimizations across funnel and lifecycle (MQLs, SQLs, pipeline).
- manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
- own the marketing side of lead management processes, including lead scoring and routing into sales systems.
- Campaign Operations; Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting.
- Goal Setting and Reporting; develop and maintain measurement plans that contain benchmarks and goals for each upcoming program or campaign.
- Performance Measurement; monitor performance and marketing attribution of content, channels, and campaigns. Develop insights, make recommendations and implement continuous optimizations across funnel and lifecycle (MQLs, SQLs, pipeline).
- Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
Requirements
- B2B Tech marketing experience with at least 5+ years of advanced experience with Hubspot, Google Analytics, and Salesforce.
- Demonstrated experience and comfort with web analytics, CRM tools, SQL, Google Sheets/Excel, and go-to-market systems.
- Working knowledge of GDPR and other privacy and marketing relevant regulations.
- Experience with product-focused analytics, especially in the context of a developer technology platform, is beneficial.
- Specifically this looks like experience with how to measure developer journeys from registration and first API call through activation, qualification, and paid conversion.
Skills
- Mapbox is the leading real-time location platform for a new generation of location-aware businesses.
- More than 4 million registered developers have chosen Mapbox because of the platform's flexibility, security and privacy compliance.
Compensation
- Our annual base compensation for this role ranges from $136,850 - $185,150 for most US locations and 5% to 10% higher for US locations with a higher cost of labor.
Benefits
- We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.
- We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.
- Work with internal teams to manage the health of our database, automatic reports, and dashboards.
- Proven experience leveraging AI tools and machine learning algorithms to automate complex workflows, optimize lead routing, and build predictive model frameworks.
Company info
- The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions.
- Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders.
- Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.
Visa & Work Authorization
- Mapbox participates in E-Verify to confirm employee work authorization.
This listing is sourced directly from Mapbox's careers page and normalized into a canonical job model.