Groundnews

Director of Conversion Rate Optimization (CRO)

Remote - Canada · Director

Sponsorship not specifiedDetected 30 days ago

iOSAndroidAlgorithmsSQLA/B TestingAccessibilityGoogle AnalyticsGrowth MarketingCommunicationCollaboration

About the role

This role is joining Ground News at a pivotal stage of scale.
As our reader base expands globally, optimizing how we introduce users to our premium ecosystem is one of our most critical growth levers.
Sitting within the Revenue Growth function but operating at the vital intersection of Marketing and Product, you will hold end-to-end accountability for improving, scaling, and monitoring all user conversion flows across our web and mobile app platforms.

Responsibilities

Web Funnel Strategy & Redesign: Lead the continuous optimization and strategic structural redesign of our web acquisition funnels, landing pages, and checkout experiences.
Content Metering & Paywall Architecture: Own the performance, rules, and deployment of our content paymeters, balancing open access to information with clear value propositions for our premium tiers.
High-Velocity Experimentation: Design, launch, and analyze a continuous roadmap of A/B and multivariate tests spanning copy, pricing presentation, visual layouts, and user flows.
Cross-Functional Execution: Partner seamlessly with our Product, Analytics, and Engineering teams to ensure tracking instrumentation is flawless and that monetization strategies respect our user experience.
You'll drive your roadmap through influence and prioritization
securing the engineering and design capacity your experiments require, rather than direct authority.
Cross-Functional Influence: A proven ability to drive outcomes through partners you don't directly manage
🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.

Requirements

You are highly analytical and deeply comfortable navigating behavioral data.
An ability to sit comfortably between marketing,product, and engineering, translating conversion data into clear, actionable technical requirements and visual briefs.
If you have any questions, concerns, or requests regarding accessibility needs, please contact talent@ground.news, and a member of our team will be happy to help.
Data Savviness: You are highly analytical and deeply comfortable navigating behavioral data.

Skills

Access to professional development opportunities to keep expanding your skills and career.

Compensation

💰 Competitive total rewards: A market-benchmarked base salary, calibrated to your location.

Benefits

🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
Establish definitive dashboards to track core subscription health metrics (e.g., stop rates, hit-to-lead ratios, checkout abandonment, and trial-to-paid conversion).

Company info

Ground News https://ground.news/ is a news comparison platform that makes it easy to compare sources, read between the lines of media bias, and break free from algorithms. We give people the tools to understand the world across perspectives
to see how a story is being framed, and recognize what they're not being shown.
We believe a healthy civil society depends on citizens who can navigate the information ecosystem with clarity and independence, rather than retreat into echo chambers or outsource their judgment.
Unlike most tech platforms, we don't rely on algorithms to keep users hooked so we can sell in-app ads. We're supported by readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.
Ground News https://ground.news/ is a news comparison platform that makes it easy to compare sources, read between the lines of media bias, and break free from algorithms.
We give people the tools to understand the world across perspectives; to see how a story is being framed, and recognize what they're not being shown.
Unlike most tech platforms, we don't rely on algorithms to keep users hooked so we can sell in-app ads.
We're supported by readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.
The Opportunity: Director of CRO
This is a high-impact, hands-on role requiring a blend of strategic user-experience psychology and data-informed execution.
You will directly own the key subscription entry points: from content metering rules and web funnel redesigns to the critical initial minutes of mobile app onboarding.

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This listing is sourced directly from Groundnews's careers page and normalized into a canonical job model.