Inkitt

ASO Manager

San Francisco

Sponsorship not specified$120k-$150kDetected 281 days ago

iOSAlgorithmsData AnalysisA/B TestingProject ManagementWritingResearchCommunication

About the role

Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app.
Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers.
Recently raising a Series C and backed by some of the top VC's such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market.
Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale.
Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs.
Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume.
Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready.
Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams.
Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant.
Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity.
Experience building and routing to Custom Product Pages/Custom Store Listings with clean tracking.
Basic video/design skills to iterate quickly on assets.

4-6 years of experience in ASO or mobile growth
strong preference for B2C apps with meaningful install volume.
Proven success improving store conversion, keyword rankings, and average rating through structured experimentation.
Hands-on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics.
Deep keyword research & metadata experience, plus impact measurement and iteration cadence.
Track record improving review UX and managing reply operations at scale.
Experience securing and maximizing store features through editorial relationships and high-quality promotional assets.

Looking For:
What We'll Offer:
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. We look forward to hearing from you! Check out our Careers Blog 💼 Follow us on Instagram & LinkedIn! 💻
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion.
We believe every author should have an equal opportunity to succeed, as should our team members.
As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Check out our Careers Blog 💼 Follow us on Instagram & LinkedIn! 💻

This listing is sourced directly from Inkitt's careers page and normalized into a canonical job model.